Social Media Marketing Tips for Small Businesses in Houston
Most small business owners in Houston jump on social media with no real plan. They post a few times, get nothing back, and decide it doesn’t work. I get it. But the problem usually isn’t the platform, it’s the lack of focus. Before you pay for social media services Houston businesses rely on, or even think about hiring a Houston social media agency , sit down and figure out who your customer is. Is it a busy mom in Katy? A contractor in Pasadena? A young professional in Midtown? Each one scrolls differently. Get specific first. Everything else gets easier after that. Pick One or Two Platforms, Not Six Here’s a mistake I see constantly. A shop owner tries to be on Facebook, Instagram, TikTok, LinkedIn, X and YouTube all at once. They burn out in a month. Don’t do that. Pick the one or two places your customers really hang out and do those well. Restaurants and salons usually do great on Instagram. B2B companies, think oil and gas suppliers or commercial cleaners, tend to get more from L...